The use of marketing in the promotion of a sport: case of Kurash

Tagne Frank  Maksim

Mualliflar

Tagne Frank Maksim

Маркетинг ва алоқа магистри, спорт маркетинги бўйича докторант, доцент, Маркетинг ва спорт кафедраси, спорт факультети, Сент-Жероме Дуала институти, Католик университети, Камерун

Annotasiya

So‘ngi o‘ttiz yil ichida sport marketingi nafaqat marketingning o‘ziga xos shakli, balki mustaqil tadqiqot mavzusi sifatida ham o‘zini namoyon qildi. Ushbu maqolada sportda marketing, reklama, homiylik, ommaviy axborot vositalari, shuningdek sportning shuhrati va mashhurligini oshirish uchun marketingda ishlatiladigan elementlarning mohiyati tahlil qilingan. Bundan tashqari, unda ommaviylik darajasi past bo‘lgan sport turlarining jozibadorligini oshirishga qaratilgan kreativ marketing kampaniyalarini ishlab chiqish uchun Kurash sport tashkilotlari tomonidan nimalar qilinishi kerakligi muhokama qilinadi. Xulosada, Kurash kabi, tomoshabinlarni kamroq ommalashgan sport turlariga jalb qilishga yordam beradigan sport marketingi elementlari sifatida: sport ommaviy axborot vositalari, reklama, yulduz sportchilar va sportdagi homiylik ko‘rsatilgan.

Kalit so‘zlar:

sport marketingi sport reklamasi sport homiyligi yulduzli sportchilar sport ommaviy axborot vositalari kamroq darajada

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